How to read a wellness offer before you buy
By the Well Review Notes editor · Updated · 6 min read
Why wellness offers need a closer read
Fitness programs, diet plans and supplements are some of the most heavily marketed products online. Many are sold through long video presentations that build up a story before revealing a price. That doesn't make them bad, but it does mean the facts you need are often spread across the page, the checkout and the small print.
The seven-point checklist
- What exactly is included? Look for numbers: weeks, sessions per week, minutes per session, number of videos or recipes, or for physical products, the number of capsules and days of supply per bottle. Vague phrases like "a complete system" tell you nothing.
- What will the total be? The order form is what counts. Check shipping, tax, currency and anything already added to your cart. Bundles, shipping and "free" offers
- How are you billed? One payment, a multi-bottle bundle, or a recurring charge such as a monthly autoship or membership. Recurring charges should be stated plainly before you pay.
- What are the refund conditions? ClickBank's standard window is 60 days, but sellers can set 30 to 90 days, and physical products may need to be sent back. Returning a physical product
- Who sells it? A named coach, clinician or company you can look up is a good sign. "Our research team" or a first name with no surname is not.
- What are the claims based on? Strong claims (fast weight loss, ending pain, reversing ageing) need strong evidence. A study of one ingredient in a lab is not the same as a study of the product you're buying. Supplement claims in the US are not evaluated by the FDA, and labels say so.
- Is it safe for you? Any diet change, new exercise routine or supplement can interact with health conditions, medication, pregnancy or recent injuries. That's a conversation for your doctor, not the sales page.
Red flags worth pausing on
- A countdown timer or "only 3 left" message on a digital product.
- A crossed-out "regular price" much higher than anything you can find it sold for.
- Results promised in a set number of days.
- Testimonials or photos you can't trace to a real person.
- No refund window stated anywhere before checkout.
How we use this checklist
These seven points map onto the seven checks behind every score on this site. How we review
Frequently asked questions
Not on its own. On ClickBank, 60 days is the standard window for most products, so it's a baseline rather than a special promise.
No. A facility being registered doesn't mean the product was evaluated or approved.
Look for a text version or the order form, which must show the price. If neither tells you what's included, treat that as a warning.
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